DBA (Doing Business As) / Fictitious Name

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 Doing Business As (DBA): A DBA, or "Doing Business As," is a registration that allows a business to operate under a name different from its legal name. It's often used by sole proprietors, partnerships, and corporations to conduct business using a name other than their own. 

 Fictitious Name: A fictitious name, also known as an assumed name or trade name, is similar to a DBA in that it allows a business to operate under a name different from its legal name. However, the term "fictitious name" is often used more broadly and can include names used by individuals, partnerships, or corporations. 

 HCM Integrity Services can help recommend the best option for a business by assessing its specific needs, goals, and legal requirements. They can provide guidance on whether a DBA or fictitious name is more suitable based on factors such as branding strategy, liability concerns, and regulatory compliance.